Comments on: Isn’t Life Delicious? http://burnsidewriters.com/2009/09/17/isnt-life-delicious/ Wed, 23 May 2012 09:11:07 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: JamesW http://burnsidewriters.com/2009/09/17/isnt-life-delicious/comment-page-1/#comment-11982 JamesW Thu, 17 Sep 2009 20:59:16 +0000 http://burnsidewriters.com/?p=6530#comment-11982 John, I kind of liked the weird guy at the end. John, I kind of liked the weird guy at the end.

]]> By: JamesW http://burnsidewriters.com/2009/09/17/isnt-life-delicious/comment-page-1/#comment-11981 JamesW Thu, 17 Sep 2009 20:58:54 +0000 http://burnsidewriters.com/?p=6530#comment-11981 Emily, your commercial description made my mascara run ;) Emily, your commercial description made my mascara run ;)

]]> By: John Dunham http://burnsidewriters.com/2009/09/17/isnt-life-delicious/comment-page-1/#comment-11980 John Dunham Thu, 17 Sep 2009 20:37:25 +0000 http://burnsidewriters.com/?p=6530#comment-11980 Shane Hipps describe the emotional/commercial phenomenon well. I'm sure he addresses it in his book Flickering Pixels, but I don't know for sure, since my boss won't give it back. In person, he tells the story of being the ad executive with the BMW (I think) account and doing market/focus group research. He said he became so intimate with people's insecurities, because it was his goal to make grown men cry. Once you play to that insecurity (or soft spot) and break the emotional barrier, they buy the BMW. And he knew exactly how to make it happen. Now he's a Mennonite minister. Shane Hipps describe the emotional/commercial phenomenon well. I’m sure he addresses it in his book Flickering Pixels, but I don’t know for sure, since my boss won’t give it back. In person, he tells the story of being the ad executive with the BMW (I think) account and doing market/focus group research. He said he became so intimate with people’s insecurities, because it was his goal to make grown men cry. Once you play to that insecurity (or soft spot) and break the emotional barrier, they buy the BMW. And he knew exactly how to make it happen.

Now he’s a Mennonite minister.

]]> By: Emily Timbol http://burnsidewriters.com/2009/09/17/isnt-life-delicious/comment-page-1/#comment-11979 Emily Timbol Thu, 17 Sep 2009 20:19:32 +0000 http://burnsidewriters.com/?p=6530#comment-11979 There is a grocery store in the south called Publix that's pretty huge, I don't know if you are familiar or not. Every year around the major holidays (sometimes Valentine's Day but usually Thanksgiving/Christmas) they put out a new commercial that always makes me cry (every single time I watch it, which is usually often.) Publix commercials to tears = playing a mentally handicapped character to Oscars. I'll go ahead and describe one. A boy around the age of 9 asks his mom to help him make a cake for Valentine's Day, for someone special. They proceed to the kitchen where she helps him bake the cake. This involves showing him how to cut it into a heart shape, frosting/decorating, and some obligatory laughter. She says, "I know she's going to love it" and he smiles, looks up at her and says, "it's perfect" (or something like that). Then they are in the car and she is dropping him off at school. He jumps out, cute ginormous backpack bouncing, and turns back to the car. He's almost out of earshot when the mom notices he has left the cake on the front seat. She shouts, "wait you forgot the cake!" to which he just smiles and shakes his head "no", leaving her flabbergasted and looking like she's about to cry. I just teared up writing that re-cap because when I dream of having a family, this is exactly the kind of moments I want. There is a grocery store in the south called Publix that’s pretty huge, I don’t know if you are familiar or not. Every year around the major holidays (sometimes Valentine’s Day but usually Thanksgiving/Christmas) they put out a new commercial that always makes me cry (every single time I watch it, which is usually often.) Publix commercials to tears = playing a mentally handicapped character to Oscars. I’ll go ahead and describe one.

A boy around the age of 9 asks his mom to help him make a cake for Valentine’s Day, for someone special. They proceed to the kitchen where she helps him bake the cake. This involves showing him how to cut it into a heart shape, frosting/decorating, and some obligatory laughter. She says, “I know she’s going to love it” and he smiles, looks up at her and says, “it’s perfect” (or something like that). Then they are in the car and she is dropping him off at school. He jumps out, cute ginormous backpack bouncing, and turns back to the car. He’s almost out of earshot when the mom notices he has left the cake on the front seat. She shouts, “wait you forgot the cake!” to which he just smiles and shakes his head “no”, leaving her flabbergasted and looking like she’s about to cry.

I just teared up writing that re-cap because when I dream of having a family, this is exactly the kind of moments I want.

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