MIND-BLOWING SYNERGY

I’m…astonished.

Right now, Zondervan is advertising a book on Deadspin.com.

I’m not even sure what to say.  Who pulled this off?  The only guy I can think of at Zondervan with this kind of forward thinking doesn’t even work there anymore, and doesn’t care too much about sports.

I’m dying to read Deadspin commenter reactions.

This does, however, bode well for Chad Gibbs, who’s currently working on a book reconciling Christianity in the American South with SEC football obsession.  Apparently, Zondervan is willing to pull out all the stops.  I’m still confused, though…